THIS BRIEFING PAPER INCLUDES KEY TAKEAWAYS FROM TANK MEETING NR 60, HOSTED BY LANTMÄNNEN ON “HOW TO BE BRAVE ENOUGH IN HARD TIMES?”
PARTICIPATING: Googol, Doberman, Tetrapak, Alfalaval, RISE, CGI, Handelsbanken
PURPOSE
Tank Meeting #60 was focused on innovation during challenging times and how to approach innovation when the company is facing a crisis.
Lantmännen Cerelia started a new innovation & insights team focusing on long-term (H2, H3) innovation one year ago. Since then the team has developed a clear innovation strategy and identified many promising opportunities. Now is the time to realize the plan.
However since the team was born, the food industry has become pressured by changes in consumer behaviour, increasing commodity prices and inflation. Many organizations are now facing a shift of focus from long-term innovation to short-term financial performance.
How do you get the whole company on board the innovation journey, when many are busy handling short-term turbulence? How do you get a company to remain focused on explorative innovation in times of crisis? How many innovation bets can you dare to invest in, given the current market situation?
Those were some of the questions we discussed and brainstormed during the workshop.
Thank you Lantmännen for hosting a very insightful and exciting day!
LANTMÄNNEN – ABOUT THE HOST
Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Owned by 19,000 Swedish farmers, they have 10,000 employees, operations in over 20 countries and an annual turnover of approximately SEK 48 billion. With grain at the heart of their operations, they refine arable land resources to make farming thrive. Read more at lantmannen.com.
Documentation summary for download: